The Secret Behind D&J’s Influencer Strategy

If you’ve been around D&J for a little while, you might have seen some familiar faces wearing our pieces, talking about their experience at the studio, or sharing their new jewellery stacks. And you may be wondering, "How did they become part of D&J?" so we thought we’d share the real story.

Spoiler: it’s not a strategy at all. It’s just real people, real connections, and a whole lot of love!

Local Girls, Real Connections

At D&J, community has always been at the heart of everything we do.
We’re proud to work with some incredible local Liverpool girls who you probably already know, who genuinely connect with what we do. These are girls who already live the Liverpool lifestyle the ones you see out and about at your favourite spots, the ones who understand the vibe of our city, and who naturally fit the D&J spirit: stylish, friendly, down-to-earth, and full of personality.

It’s Friendship, Not Just Influencing

Of course, we respect brands who run influencer campaigns (some do it SO well), but for us, it’s always felt more natural to grow through genuine relationships. Our girls wear D&J because they enjoy it and that makes every photo, every story, every moment shared feel even more special.

Celebrating New Moments Together 

Just yesterday, we hosted our first little influencer event at the studio to launch our brand new Build-a-Bag-Charm service and of course, we invited our Liverpool girls to be the first to try it out. Watching them style their charms, design their pieces, and create something so personal was honestly everything we wanted the service to be about:
fun, creativity, and making something that feels 100% you. It was all about sharing an exciting new chapter with the people who’ve helped along the D&J journey.

D&J: Built on Community (And Always Will Be)

At the end of the day, D&J has grown because of people. People who chose to tell their friends, share a story, wear our pieces proudly. Whether you’re one of our amazing Liverpool girls, a longtime customer, or someone just finding us now, you’re part of this community too. And we can’t wait to keep growing, creating, sharing, and celebrating together. 

You too can enjoy the magic of a D&J event by attending one of our parties or community events! Keep posted in our Instagram broadcast channel for all the exclusive news, it’s where we announce everything first!