Why We’re Crazy About Our Customers at D&J…

At Dorathy and J, everything we do starts with one question:
“How will this make our customers feel?”

Because for us, it’s never just about jewellery, it’s about you. Your story, your style, your smile when you see your new piercing in the mirror or clip on that charm that means something personal. You’re not just at the heart of our business, you are the heart.

The Experience Is Everything

From the moment you walk into our studio (or land on our website), we want you to feel special, seen, and completely yourself.
Whether it’s your first piercing or your fifth, we design every detail of the Dorathy and J experiencewith you in mind. The atmosphere, the team, the music, the way we speak to you, it’s all intentional. 

We believe in the little things: the warm welcome when you walk in, the thoughtful styling tips, the genuine chats during your appointment. These aren’t extras. This is the experience and it’s why so many of you tell us, “It just feels different here.”

We Cater For All And We Mean It

One of the things we’re most proud of is the incredible range of people we get to serve. Our customers are students, mums, dads, professionals, trendsetters, minimalists, teens, grandmas, and everyone in between. We love that.

There’s no “right” way to wear jewellery, just your way. Whether you're bold and bright or simple and understated, we’re here to help you find pieces that feel like you. We’re inclusive, we’re non-judgemental, and we truly want everyone to feel welcome in our space.

No pressure, no pretence, just good vibes, real connection, and jewellery that fits you perfectly.

Everything We Do Is For You

Every product we launch, every event we host, every update to our studio, it’s all done with you in mind.

We ask ourselves:

• Would our customers love this?

• Will this make them feel more confident?

• Does this reflect their style, their needs, their lives?

Whether it’s creating a new collection, offering permanent jewellery appointments, or adding fresh charms to our build-your-own bar, your feedback, your stories, and your love fuel every decision.

Our events? Built to bring you joy.
Our services? Designed to make you feel amazing.
Our brand? Shaped by you and always will be.

A Wholesome Little Community

One of our favourite things is watching friendships form right in our studio between the team and customers, between first-time visitors and D&J regulars. It’s warm, it’s fun, and it’s real.

Our Google reviews say it best:
"They make you feel like part of the family."
"Such a welcoming, supportive vibe, I didn’t want to leave."
"So much love goes into everything they do, and you can feel it the moment you walk in."

It’s not just about building jewellery. It’s about building connection. That’s the D&J difference.

We’re Crazy About You And We Always Will Be

Thank you for choosing us, for trusting us with your stories, your celebrations, and your sparkle. We’ll never stop working to make you feel as amazing as you truly are.

With love,
The D&J Team Xo